When is a watch not a watch? When it unfolds into an equatorial sundial.  The watch, designed by Yu Ishihara is called a "Watch Exclusively for Sunny Men" and was part of a contest sponsored by Seiko to "help reimagine what a watch can be", aimed at creativity and perhaps for eventual production. Read about it at https://www.seiko-design.com/powerdesignproject2024/en/sunnyman.html#modaal-box

The image at right was selected from a number of images of the Seiko "Sunny Men" watch to show the fall-winter-spring face rather than the common view of the spring-summer-fall face.  On either side is a longitude adjustment and as can be seen there is a bubble level for alignment.

No price was quoted.  It is a one of kind timepiece (at least for the present).  Watches of this class typically sell for $27,000.